Archive for June, 2006

rollercoastering

I managed to show up completely “on” today, after making a few small
miracles happen - finding a childcare solution for the day at the
last minute, miscommunicating, but managing to arrange with Keith on
when we’d be meeting up this morning, and getting Hannah & Cora
together to start collaborating on the Global Warning piece for he
New Marlborough show - all within the same hour!!!
I was really enthused talking with Keith about the numbers, the
architecture for the spreadsheets, what to have ready when
approaching my investors (Keith is thinking 3) and how it should
look. . .
I’ve sent him my most recent set of spreadsheets with Meryl’s actual
numbers for the space, etc. $2700/month for rent & utilities. 1800
square feet. Should I look at other spaces? Compare apples with
apples? Is there a better deal or a better space? The First & Fenn
seems most appropriate and perfect in so many ways - more than I can
list right now (since I should really be sending out the announcement
for the Open Studio Party!!!), but when I walked in to the space
today, I could smell the mold from the basement (the black nasty-
looking stuff that’s on the walls down there). . . That concerns
me. . . but, well, I’m open.
Cora & Hannah & I brainstormed a bit about the Global Warning piece
for the New Marlborough show and we came up with the possibility of all working together on a giant print taht we could create at the CAC in North Adams. It would be so much fun! We will each draw in elements of our own, developing our ideas in our own hands! Later we headed up to Pittsfield. Today was their first time meeting. Hanna is much more talkative than Cora, but they seemed to get along really well. It was great to see Cora’s face lighting up whenever an idea or possibility sparked her. They were so GREAT in the studio. They
both sketched in trees from some of my photographs onto 2 canvases.
They accomplished in 2 hours what would have taken me 4 to 6! They
were each able to paint in the tree anatomies with grace and beauty!
Being a bit undecided about what I wanted to do in the limited amount
of time we had left, I decided to just put a layer of scumbled green
umber over that “misty” tree landscape Molly Troy & I had worked on
over various times. . . I could hardly contain my shock and
excitement when I saw the effect the painting had with the green over
the entire image - shrouding the landscape in that very monochromatic
sillouette I tried so hard t get in my early (1987) pastels of the
trees along the Saint Lawrence Seaway that has haunted me to this
day! It always alluded me! But today, without even intending to
keep the painting as a landscape - voila! - it appeared as the
embodiment of the feeling that I got when trying to absorb into my
mind’s eye those fuzzy tree images shrouded in the deep summer
magestic night. I could picture immediately a wall of 12 of these
paintings - done on the 16 x 16 x 3 inch canvases - each one a
different color - red, orange, green, blue, teal, yellow, purple,
etc. It would look stunning. Whew! I finally made it!
The sudden idea to consider other locales has sent me into a bit of a
dither!
Now my mind is pounding on me for “not getting this done”, or “not
getting that done”. . . when time is of the essence!
The dark voices of doubt are getting louder. It’s such a chore to
keep them at bay. (And I’d been doing so well!!!)
It’s like, “sorry, wrong number” then hanging up.
I feel like Cinderella wanting to go to the ball, but having all this
work set upon her !
So now again, I’m anxious about everything! The bank account, the
rent, Meryl ’s space, the mess on my desk, the bills, the messy spots
in the house, stuff waiting to be moved out of the house, convincing
my investors, losing faith in myself, losing faith in my project -
but KNOWING it is all those dark voices of the past hounding at me,
trying to undermine me. . .I cannot let them in! I must make them
leave. But when I can’t get thedoor slammed tight enough, and
they’ve got a foot in, yikes! It’s like, I need an earth-moving
machine to get them out of there!

Well, indulging in some delicious dark chocolate seems to be
helping. . .
Now I have to turn my attention to:
• Getting the Open Studios list out via email
• Putting a list of folks I want to call to invite to the Open
Studio event
• Bring in energy to encourage lots of people to visit, moving lots
of art pieces out and several thousand dollars IN!
• Send out e-Announcement for the Benefit Party
• Send out note + $ to Stebby!
• Send out mom’s estate papers.
• Make a beautiful poster!
• Make a beautiful business proposal!
• Make appointments to show the Plan to my advisors.
• Write some fundraising letters!!!
• Bring in $21,000 from art sales, jobs, paperwork, etc. to deposit
by a week from today!

So here goes. Light that candle, rub that STRENGTH token, and get to
work! One baby-step at a time!

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Fear, Doubt & Paralysis

That very uncomfortable position of “not knowing” has arrived. . .
Will Meryl agree to rent me the big space in the Howard Building?
Will we be able to settle on an amount that will be comfortable for
both of us? Will I be able to enroll enough investors and have the
Seed Money available for securing the space by mid July, so we can be
in on August 1?
When I begin to spin my tires in the zone of the unknown, that is
when I try to focus my attention on completing just one more little
bite-sized piece of the grand picture, and then another and another. . .
The waiting game.
The first bite-sized piece is creating an excel sheet of my amazing
team of advisors - there are 19! They are mostly collectors of my
work, all are successful and I am deeply honored to have the
privilege of having the opportunity to learn from every one!
Next I started constructing a list of all the people that have
purchased my work either through galleries or from the studio - as
these will be a critical group I will hope to enroll as investors.
so far, I have 75 on my list, and there are many more to go. . .
That’s encouraging. I will be writing to them & calling to ask for
images and info of the art pieces they have in their collections -
plus, dates, dimensions, etc - since I’d like to get a catalogue
raisonne together at some point.
A list of galleries and other venues interested in handling my work
also seems like a pretty good idea. . .

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Giving Myself Permission to Envision the Larger Picture

After looking at the various spaces available in the Howard Building
with Karen Cellini & Christine Heller yesterday, a vision came to me,
that encouraged me to shed the “I’ll make do with whatever I can get”
mindset. Instead, I had a complete vision of my fully functioning,
THRIVING Art Kitchen enterprise operating in full-swing in the so-
called “cafe space” located on the ground floor of the Howard
Building at the corner of First & Fenn.
The space is large enough to encompass the full extent of studio
operations that I have in mind for the next five years, including
comfortably accommodating the interns, business advisors, clients,
etc that will be working with me. It was odd, but after looking at
the other spaces in the Howard Building and deciding to go in on
sharing the Storefront Artist Project with C & K (giving us each
only 12 x 16 feet to work in), my brain started working incessantly
on creating this other vision of taking occupancy of the entire Cafe
space for my studio enterprise instead. The vision was surrounded by
light and filled with color!
It in fact, would be perfect. It has a private bathroom, storage
room and kitchen/wash room, plus an already built-out wired area for
computer & office equipment, large storefront windows (one for
displaying Red Collaborative projects, merchandise and info; the
other for promoting sales of Art Kitchen Products and commissions),
large, open light-filled studio space, hardwood floor, very high
ceiling, lights, electricity and heat. It is self-contained within
the building, yet shares the flow of creative storefront artist
project energy and the undisclosed potential for the rest of the
building’s development as an artists building.
It is very exciting and makes me feel buoyant, the thought of living
into my dream!!!
I hope God, the Universe and Meryl share that vision as well! The
potential to thrive there is enormous!

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The Vision.



1.  My Vision/Goal.
My Vision is to operate a richly creative and profitable mission-based studio arts business doing exactly what I love doing, and for which I am both known and most highly valued.  By doing my art on a larger and more prolific scale, supported by a sound business structure I can fulfill my dreams of bringing more of my work into the world and to benefit financially from my gifts.  
In the studio I will be creating: Large scale paintings (landscapes, abstract and even some of my environmental & social activist art work); proposals for major Percent-for-Art commissions for public buildings; and Commissioned artwork for public and private collections around the world.  
I’ve realized, finally, that I do have unusual gifts for communicating ideas through art and for enrolling people of all areas in the expression of these ideas.  Galleries, museums and collectors around the US have proven this.  
I enjoy working with people in the Studio, as well as sharing my knowledge and skills with others.  I will continue working with interns from area high schools and colleges as I have done for several years.  In addition, I will offer tuition-based apprenticeships for talented youth, as well as tuition-free apprenticeships for at-risk adolescents and young teen parents.  I plan to offer opportunities to women from local shelters to work in the Studio.  
Each year, a portion of profits from the Studio will go to support my non-profit arts initiative, Red Collaborative, as well as to fund a granting foundation I dream of establishing for women trapped in abusive relationships to be able to get out and have a financial base to start with. 
My goals:
 -  To earn from the Studio a minimum of $48,000 the first year (as “salary”)
 -  To work in the Studio 24 - 30 hours per week generating magnificent art and cash flow!
 -  To Contribute $5,000 - $10,000 to Red Collaborative
 -  To start the Walk Unafraid Foundation
2.  Skills I have (or need) to fulfill this vision.  
I’ve had over 20 years experience generating an income from my artwork, as well as successfully creating rewarding relationships with galleries, collectors, media, curators, and museums.  My work is included in numerous public and private collections around the world, (including the Museum of Modern Art, New York; the Whitney Museum of American Art, The Sackner Archive, Paine Webber, LifeTime Television among others) and has  been included in important travelling shows, such as “Toxic Landscapes”  organized by the Puffin Foundation and which traveled to Pittsburgh, Cuba and parts of New Jersey.  I have published art reviews (Art New England), curated nearly 100 exhibitions, put together a Corporate Art Collection (over 40 works of art for JMW Associates in Stamford), and owned a successful alternative art gallery for nearly 10 years.  In addition, I have had the privilege to teach art courses of my own design (”Large Scale Charcoal Drawing” and “Blood, Spit & Coffee - Unorthodox Materials in Contemporary Art” among others) at MASS MoCA, Cooper Union, Simon’s Rock and IS183; as well as teaching basics to a wonderful group of girls at Valleyhead School in Lenox - a residential treatment facility for traumatized adolescent girls.  
I am well-acquainted with the business of art.  What I have focused on over the last year, is learning the principles of business strategy, operations management, financial planning and all of that “business head” kind of stuff.  Currently, I’m working on developing a business plan with the aid of an incredible, jaw-dropping team of advisors that I’ve managed to put together - successful business folks whose social, spiritual and business philosophies support mine.  I feel blessed as I begin the launch of this endeavor!
3.  My Resources.  
I have:
 -  My team of wonderful business advisors, as mentioned above, that includes:  Maia, Keith, Mary, David, Larry, Joyce, Max, Marc, Eric and Rena.
 -  Art materials, stretcher makers, framers and suppliers at the ready.  
 -  Professional art shippers and installers.  
 -  3 Galleries waiting for work - Elaine Baker Gallery, Boca Raton; OK Harris, NYC; Bachelier Cardonsky Gallery in Kent, CT .
 -  Relationships with Museums, Galleries and Curators in other cities.
 -  Resource Lists/Introductions to new (unfamiliar) galleries.
 -  Collectors of my work - a list of over 70 names!
 -  Computers and copier.
 -  Documentation Equipment
 -  Graphic Design skills
 -  Web building experience 
 -  Perseverance
 -  Determination
 -  Positive Attitude
 -  The Walking Our Talk women who are amazingly supportive and inspiring.
4.  The What + By When.  
Phase I  (Now - August 15)
1.  Seek out & Negotiate Studio Space
2.  Create Investment Opportunity Portfolio with Real Numbers - based on space, utilities, insurance, shipping, materials, etc. with help of Advisory Team
3.  Enroll Investors to Seed Enterprise (Deposit $30,000 by August 1; $15,000 by September 1; Remaining $45,000 by October 15)
4.  Take Occupancy of New Studio by August 1.
5.  Be set up and Operating by August 15.
6.  Secure Pledges from Investors for Years 2 & 3

 

Phase II   (August 15 - December 1)
1.  By August 15 Begin Production!
In studio, have going all at once:
3 Large Scale Paintings (120 unassisted hours to complete)
6  Mid-Size Paintings (60 unassisted hours to complete)
12  Little Works (60 unassisted hours to complete)
21 Works 240 hours / 24 hours/week = 10 weeks to complete
2.  Begin drawing weekly salary ($1,000/week)  Yippee!!!
3.  Launch Web Site for Studio + Promote! (September)
4.  Marketing + Publicity Efforts Begin (September)
5.  Distribution to Galleries (minimum of 5 works in October)
6.  Sales from Studio + Galleries (minimum of $20,000 by end of November)
7.  Waiting List for Paintings Begins (December)
8.  2 Large Solo Shows Scheduled (20 works each) for 6 & 12 months out)
9.  % of Studio Profits gets directed to Red Collaborative
10.  Use art & events to promote studio & Red Collaborative
11.  Start Sending out dividends (or at least progress reports) to Investors each quarter
12.  Visit (or have visit scheduled) to photograph specific area/landscape for one Large Commission by ($40,000)
Whew!  I can’t believe it!  How daunting, but how exciting too!  Laid out with Maia’s Project Design suggestions helps to make it all more approachable.
The markets exist, the venues exist, the ambition and dedication exist, all I need now is the space and seed money to make it all come together.
I’m looking forward to your feedback!


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